Guide
What to put on a dentist landing page
People look for a dental practice with some nerves and a few practical questions: where is it, is it taking new patients, what happens at the first visit and what does it cost. A calm, clear page answers those before anything else.
The sections your dentist page needs
First screen
Lead with the practice name or the kind of care and the town, for example "Gentle dental care for the whole family in Springfield". Add one button to book and one line saying whether you accept new patients. Keep the photograph choice for later; the words do the work first.
Treatments
Group treatments by what a patient wants rather than by procedure code: check-ups and cleaning, fillings and repairs, whitening, braces and aligners, children's care. One or two plain sentences each, with the technical term in brackets if patients may search for it.
Why patients choose you
Say what is true about the practice and can be shown: evening hours, a quiet waiting room, step-free access, anxious patients welcome. Avoid superlatives. Regulators in many places restrict dental advertising, so check your local rules before publishing any claim.
Your first visit
Walk through the first appointment: what to bring, what the dentist asks, whether X-rays are taken, how long it takes, and how you explain the plan before treating. This section calms nerves more than any slogan, so write it slowly and in everyday language.
Fees and insurance
Explain how fees are set and whether you work with insurers or payment plans. If prices vary, say what they depend on and offer a written estimate before treatment. A visitor who can predict the bill is far more willing to book.
Questions and booking
Answer the usual questions: emergencies, children, cancellations, sedation. Close with address, opening hours and a short request form handled by your own service. Ask for a name and a phone number, not a medical history.
Wording tips
- Use warm, plain words; replace jargon like "restorative" with "fillings and repairs".
- Mention parking, public transport and accessibility, which patients rarely find otherwise.
- Do not publish before and after photographs without written permission from the patient.
- Keep health claims modest and in line with your professional body's advertising rules.
What to replace in the template
- The practice name, address, phone number and opening hours in the header and the contact block.
- The six treatment cards: keep what the practice offers, reword it for patients and delete the rest.
- The fee list, where each $00 slot needs your real fee or a sentence saying how fees are set.
- The appointment form wording and the regulatory notice, using the text your professional body requires.
How the template maps to this advice
The dentist demo follows this order: hero, treatments, why-us, a first-visit process, area, fees, faq and contact. Each block is a section you can reword, shorten or remove. Fees and faq are the two worth filling in most carefully.
Open the dentist demo to see the blocks in place, read how to edit and publish a template, or see what is included in the dentist template. Every file is plain HTML with the CSS inside it and no JavaScript.
Get the dentist template
Dentist Landing Page Template - Single-File HTML/CSS, No JavaScript
$19 - Listing in preparation